Several retailers may be on the verge of breaking data protection rules with their e-receipts, said the consumer body Which?
Many retailers have the service for sending receipts on email to the costumers, but the rules are tightened in May when the General Data Protection rule Regulation came into action. Which? said many big names on the high street are including unwanted marketing information in their receipts. They investigated 11 retailers to Topshop, Clarks, Gap, New Look, Dorothy Perkins, Arcadia Group (Miss Selfridge, Outfit, Burton), Schuh, Mothercare, Halfords, Currys PC World and Nike.
Each of the mentioned company was investigated at least three times and requested for an e-receipt and ask them not to send any promotional message. E-receipts issued by 4 of the companies used promotional marketing which indicates that retailers may be breaking data protection rules and security.
Retailers should not send direct marketing emails to new customers unless they are asked for consent. If the retailer is planning to do so, then the customers should be provided with an option to opt out.