Tech giant Google said in a statement that they are going to appeal against the €50 million GDPR fine for the violations in privacy matters by the CNIL French data protection authority.
In an email, a Google spokesperson said: “We’ve worked hard to create a GDPR consent process for personalized ads that are as transparent and straightforward as possible, based on regulatory guidance and user experience testing. We’re also concerned about the impact of this ruling on publishers, original content creators and tech companies in Europe and beyond. For all these reasons, we’ve now decided to appeal,”
The initial fine issued by CNIL on Monday 21st January is considered to be the first and the largest financial penalty on any of the large tech company since the enforcement of EU’s General Data Protection Regulation from 25th of May 2018.
The French supervisory authority on data protection said Google is violating the EU privacy laws by not asking for consent properly, on how they collect and use their personal data. Google has challenged this decision of GDPR fine before France’s top administrative court and it will help define how the tech sector should be defining the requirements of consent under the data protection laws.